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Covid Ke Bahane
UN Women Campaign Look
Client
United Nation WOMEN
Location
INDIA
Year
2021
The Brief: To create a campaign for the rise in sexual abuse and violence on women in the pandemic. Creating awareness in society specially in rural areas of India.
Below are just the looks we created for the pitch.
Look 1: The idea was to keep the look serious yet making it pop for attention. The base visual was kept in black and white giving it a sense of dept and grief but adding a striking pop of colour and making it look young and striking. On one side this makes citizens look at the communication when passing along with having a tone of young rebel need and breaking the norm in rural areas.
Look 2:
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