Rock Salt, Navratri

The Brief: TATA Salt was introducing Rock Salt for the first time on digital platform for the Navratri season. The aim was to deliver Navratri communication but also introduce the first time imagery to viewers.

 

Solution: We decided to play with the pink on the pack and use the blue in the existing TVC and deliver the digital look. We created a mid modern - festive look for all communication as it would serve both purposes. Festive communication and brand recall.